With millions of small businesses online, you may be wondering why your site isn't showing up in search engine results like you expected it to. While certain factors are out of your control, one thing you can control and optimize for is search engine optimization (SEO).
Whether you are just starting a brick & mortar store, an online business, or want to revive an old site, choosing the right SEO services will help to boost your online visibility, improve user experience, and increase conversion rates.
Today, search engines like Google & Bing are more popular than ever before. In fact, people go directly to them first when looking for information on a particular topic & if you're not one of those sites that shows up in those search results, there's no way you'll be able to get new customers or even convert visitors into leads.
If you're still struggling with getting new customers, it might be time to hire an SEO company to help you out. An experienced team can help improve your site and make sure it ranks higher in organic search results by implementing new SEO practices & following proven strategies. It really doesn't matter how great your offerings are if nobody can find them. So don't settle for second best; choose the best services today!
How Should I Know if My Website Needs an SEO Service?
Before investing in professional service, you should first be able to answer whether or not your website needs an SEO company. To actually determine whether or not you're in need of professional services, ask yourself these simple questions:
If you genuinely answered Yes to any of these questions, then it is likely time to hire an SEO agency.
Unless you're getting an existing website designed and built from scratch, your first step should be a strategy meeting with a reputed SEO agency. The consultation is vital so that you know who will work on the website (the designer or technical writer, programmer or developer), what it's going to look like & how much it will cost. You should also gain an understanding of any new SEO practices that can help you rank higher in search engines.
At times, such new practices may not have been covered by your chosen SEO company in their proposal – if so, ask them about it. If they are actually unsure about how to implement these new practices, then you might want to consider looking elsewhere for services. After all, if they don't understand what they are selling – how can they implement it?
By choosing an agency, you are able to tap into a network of experts that offer you more exposure than a single person would ever be able to achieve. Additionally, by working with an SEO agency, you get access to new SEO practices and technologies that are released almost weekly. Finally, it's much easier (and cheaper) if someone is doing all of your keyword research rather than spending hours researching on your own and investing in articles/tools.
This can depend on the service you're offering. In general, it's a good idea to be active on all of the top social media channels (think Facebook, Twitter, LinkedIn, etc.). But if you are focused on marketing services or offering eCommerce products/services, it might make sense to hone in on one specific channel. What works well for one business may not work well for another, so take some time to figure out what really works best with your business model & offerings.
This is actually the million-dollar question when it comes to social media marketing. The key here is to focus on creating quality content that will engage your audience. The content you create doesn't have to be directly related to the type of business you run—the goal is simply to engage people and build relationships over time. There are many different types of content that can achieve these goals: Photos, videos, quotes, memes, infographics - the list goes on and on.
The PR nightmare of the Penguin update has finally subsided, and webmasters have time to breathe again. But is link building really dead now that Google has penalized so many websites? No, not at all. In fact, the search engine giant's recent algorithm updates are actually a blessing in disguise because they force marketers to focus on creating quality content rather than spamming the internet with low-quality links in order to rank higher in search results.
The first thing you really need to understand about traffic is that it's critical, but what matters is the right kind of traffic. In order to achieve top-line growth, the kind of site expansion that leads directly to sales and revenue - you need targeted traffic. You need people interested in the niche you're serving. People who have problems they want to be solved by a company like yours. So how do you get them? The answer lies in the art of search engine optimization (SEO).
It's the process of getting more visitors from search engines such as Google, Bing & Yahoo. This actually can be done through a variety of techniques, including keyword research, content marketing, link building & more. The key is knowing which techniques work best for the type of business you run. That's where an experienced SEO services provider comes into play.
They can genuinely help you develop the right strategy based on their experience with other companies similar to yours. Once they've developed the strategy, they will implement it on your behalf, so you don't have to worry about the details. By working with a seasoned specialist, you are able to free up time and resources so that you can actually focus on growing your business instead of worrying about how to grow your website traffic.
So, you've been with the same search engine optimization (SEO) agency for a while. You're comfortable with them, and there are no fusses. But will switching bring about any consequences? Will you lose rankings if you switch from your current provider? The short answer is maybe, but there is more to it than just that. There can be several other reasons why changing providers might lead to losing rankings.
Among the most important ones is the fact that the new provider may have different ideas & strategies on how things should be done, which in turn could have an impact on your rankings. However, here's what you should do - talk to your new potential SEO service provider and explain exactly what you want to achieve.
If they understand the ins and outs of your business model better than the previous one did, then chances are they won't make drastic changes to your website or content strategy without discussing it with you first. The bottom line is – If you are not getting satisfactory results, then you must partner with the best, but if you are already on top, don't go into the decision lightly; consult your team and choose wisely!
Let's say you're really happy with the content we've produced but would like us to hand over the reins of your website. Not a problem at all. We can set up Google Analytics and let you take control from there, or we can continue managing it on an ongoing basis until you feel comfortable taking it over yourself.
The key is that you do it at the time that is right for you and with someone who will help guide and support you through each step. This way, if you need help, it's just a phone call away. If not, then we'll keep doing what we're doing so that your site continues to grow and improve. There are many benefits to having the best SEO company in your corner, including:
The list goes on... and the truth is that most businesses don't get enough out of their websites to justify their costs. So why not work with a top-notch agency?
The performance should do the talking. At the end of the day - you should always compare your present ranking & results with a couple of months before. Also, find out how they know they're doing a good job. The better you understand their processes, the more likely you are to make an informed decision about who is right for you. Ask them these questions :
How long does it honestly take to achieve results, & what are those results exactly (e.g., traffic, leads, sales, etc.)?
If you honestly desire to get the most out of your website or online marketing campaign, you need an expert team behind you. The best way to achieve high rankings in search engines like Google is by partnering with the right SEO company that knows how to create a unique strategy for each client. There are tons of companies out there claiming they can help you improve your Ranking, but only the top agencies will be able to provide you with personalized services based on the needs of your business.