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The Role of Content Marketing in SEO and How to Create Engaging Content
BlogContent marketing is a deliberate approach focused on creating and distributing valuable, relevant, consistent information to attract and hold a clearly defined audience. This leads to profitably driving customer action. It plays an instrumental…
Best Practices for International SEO
BlogNowadays, every business wants to expand into newer ventures outside their geographical area. Thanks to the advent of digital platforms, brands today can create relationships with customers far outside of their geographical borders in foreign…
6 Common SEO Mistakes to Avoid
BlogAs SEO professionals, we've all come across the point where we don't rank for our focus keywords. You may have a great content strategy in place, and after optimizing all the elements that Google asks for, you're expecting to see your website…
Google Algorithm History
BlogGoogle's search engine was not nearly as strong or accurate in its early days as it is now; this was in the late 1990s & early 2000s when search engines were nothing more than keyword-matching & link-counting machines. Ranking high in…
How On-Page SEO Will Affect Your 2022!
BlogHow frequently does Google update its search algorithm? Google conducted over 600,000 trials and modified its algorithm over 4,500 times in 2020. The organization is on a quest to build the world's smartest search engine, and they're doing a…
User Experience Insight You Absolutely Must Know In 2021
BlogEveryone desires to explore and possess the most cutting-edge technology while wasting as little time as possible. The same is true when it comes to testing websites or mobile applications. In the past, too much attention was placed on keywords…
What Wikipedia Can’t Tell You About Google Core Web Vitals?
BlogGoogle has revealed that they would begin to consider "Page Experience" in Search ranking, as assessed by a set of criteria known as Core Web Vitals . Many of us are considering or being asked to ensure we've passed our Core Web Vitals, but…
Why Conversion Rate Optimization Is So Essential For Business Growth?
BlogWithout a good conversion rate, no matter how much online traffic the site receives, the marketing effort is considered to be a failure. A site is only considered to be effective for a brand or company if it can protect a higher conversion rate…
What is a Referring Domain?
BlogUnderstanding the significance of Referring Domain in search engine optimization (SEO) is critical for maintaining high search engine rankings and establishing online authority. The quantity and consistency of your referring domains affect…
How To Use Twitter For Business
BlogOne of the essential trends for promoting your business online is by SMM (Social Media Marketing). This marketing strategy allows you to create a brand for your business, as well as gain traffic to your website. Social media like MySpace, Facebook, Flickr, YouTube,…
What is Keyword Research?
BlogKeyword research is, without hesitation, the single most crucial aspect of any SEO campaign. Picking a good keyword phrase can mean the difference between generating hundreds of interested visitors per month and a wasted effort. In the years…
What is Local SEO?
BlogLocal SEO is the method of growing your website's visibility to people in a particular area by improving its ranking or positioning on search engines. This is often accomplished by tracking search patterns and incorporating the use of keywords…
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How to Survive while Trying to Rank for Difficult Keywords
BlogDo You Have a New Website that Needs to Rank on Google ASAP?
What happens when you have a local business website with a low Domain Authority and you’ve no choice but to try to get it on the first page of Google? Case in point, this website’s…