What is Local SEO?

Local SEO is the method of growing your website’s visibility to people in a particular area by improving its ranking or positioning on search engines. This is often accomplished by tracking search patterns and incorporating the use of keywords that most consumers are likely to type in – while searching for items in your market.

To achieve a high ranking in the search results, you can increase the number of visitors to your website using various methods, techniques, and tactics. Google, Yahoo, and Bing are the most popular search engines. A strong SEO strategy ensures that a website’s ranking on search engines is high.

Webmasters and Web content producers use the SEO Process to help them achieve a better ranking in search engine results. Local SEO is mostly considered by businesses that get most of its clients locally. This type of SEO should be used by businesses with a physical address in an area. It is less expensive, and the effects are worthwhile.

Local SEO simply means making it convenient for prospective customers to find information about your business online, either by searching specifically for your company or for any businesses that offer similar products and services nearby them. Customers may be interested in finding more information about a business apart from the business name or type of business in a specific area.

For instance, they may need to know your mobile number, address, the type of your business, operation time, direction, and the different brands available. Local SEO assists in providing information about local businesses to the customers through the Search Engine Results Pages (SERPs).

How does Local SEO work?

When you optimize for Local Search Results, you emphasize informing Google through various signals that your company is located in a specific area and wishes to be found by consumers in that area. These days, the general rule is that if you have an appropriate address in a region/city, it is by far the easiest to optimize. This helps you to develop local landing pages and use a store locator on your website to assist people in locating your business.

One of the most essential & critical aspects of your website is the proper LocalBusiness Schema markup, which will help you convey to Google that you are a local business and what area(s) you represent. However, ranking for local searches necessitates more than just optimizing your website.

One of the first & essential things you can do is establish and update your Google My Business account with all relevant information. In addition, making an effort to obtain industry-relevant and local links may be helpful. Citations, including a local social media strategy, as well as word-of-mouth and print brochures, all lead to Local SEO.

What are Local SERPs?

Local SERPs are the results that appear for a local-based search based on the customer’s position or location. Local SERPs usually have a local 3-pack on top and display the most relevant results on the map. Your efforts in the categories of proximity, prominence, and relevance will be rewarded with optimal exposure across Google’s vast range of local interfaces. Seek to understand the locations where you want local business locations to appear, such as:

  1. Localized organic results
  2. Local pack results
  3. Local finder results

SEO VS Local SEO

The key distinction is that SEO usually targets a national or global audience, while local SEO. typically focuses on the small regional market surrounding each physical location of a company. Local SEO. aims to make a company accessible in local search engine results such as Google’s local packs & maps, Apple Maps, local business review sites, and similar interfaces.

Local Search Engine OPTIMISATION strives for higher rankings in specific locations, such as towns or regions, as opposed to SEO, which focuses on having higher rankings for a website’s pages for searches that do not have a local aspect. These searches are often conducted by a local audience.

Google can determine if a searcher is searching for a nearby “solution” to his problem based solely on the query. These search queries are especially valuable for businesses because they typically provide services or products to a local audience. If you want to rank for these SEO Local Searches, you can invest in a local SEO strategy that is more focused on local ranking factors.

How can I learn Local SEO?

So, how do you go about learning local SEO? Of course, there is a wealth of information available online, such as local video SEO available at various video streaming platforms. There are various topics to read about, such as Google My Business, Schema, social media, reviews, citations, and so on.

However, if you want more detailed instructions, videos, readings, and quizzes to test your knowledge, many local search optimization training courses might be a good fit. It’s detailed, but it’s also practical and quick to understand, even if your website isn’t your main business, as it is for most small business owners.

How does the Google Local Algorithm work?

Google’s local and organic results are governed by different algorithms, but they share many similarities. Online-only brands, including local businesses, aim to persuade Google that they are deserving of prominent placement in the SERPs for related searches. The principle of proximity distinguishes local businesses from their virtual counterparts.

An outdoor apparel company with five locations in New York does not need to reach a national or global online audience. Instead, it should be prominent mainly in local and localized organic SERPs for searchers in the nearest geographical proximity to each of its storefronts.

The distinction between organic Search Engine Optimization and local SEO? is becoming increasingly blurred. Numerous online-only brands wish to understand how to compete in Google’s localized-organic SERPs (even though they’re excluded from local pack rankings), and several local brands are introducing e-commerce solutions to bring in local, national, & international revenue.

Despite this, the algorithms governing Google’s local packs, local finders, Google maps, & relevant interfaces remain separate from the organic algorithm, with user-to-business proximity being the most apparent distinction in the audiences being served.

In both the organic and local algorithms, there are hundreds of ranking variables known only to Google. Yet the best simple breakdown of the local algorithm consists of three components that are believed to work in harmony for Google’s local algorithm:

Proximity

Proximity is all about where Google believes a user is in relation to a business address at the time they search.

Prominence

Prominence is all about how important Google thinks a business is in relationship to its nearby competitors.

Relevance

Relevance is all about how closely related a result is to the word a searcher uses in their search engine query.

The Benefits of Local SEO

The majority of a business’s income comes from its immediate local areas. Businesses must streamline & Improve their marketing campaigns and activities to ensure that the local market is well-served. Local Search Engine Optimization is a reliable and consistent marketing tool that provides businesses with a viable alternative for increasing sales in their local region.

According to a TMP/comScore report, 61% of local searches result in a purchase. It was also discovered that nearly 80% of customers who searched locally followed up with a phone call, in-store visit, or purchase. Customers nowadays check product information, especially in their immediate vicinity, before making a purchase.

Google, one of the most essential & popular search engines, understands that consumers are searching for products or services in their immediate vicinity. As a result, it prioritizes local outcomes over organic results. Given these findings, it is becoming increasingly necessary for a business to participate in local searches actively. It helps in:

Increase Brand Awareness

The degree to which your customers identify your products or services is referred to as brand awareness. Local SEO aids in increasing the exposure of your brand in front of potential customers in your market. Frequent brand exposure to your consumers leads to increased brand awareness, which can ultimately lead to a purchase.

Improves Website Visibility on Local Listings

Potential customers are attracted to your website through local SEO. This is accomplished by ranking the company higher in their local search results. A customer may feel more at ease dealing with businesses in his or her neighborhood. He/she may save money by eliminating excessive transportation and intermediaries expenses by buying goods from a local supplier. So, if you appear in his/her local search results, your chances of gaining a new customer increase.

Website Traffic and Leads

According to Search Engine Watch, the top three rankings receive approximately 60% of the clicks in Google search results. A company will be promoted higher in the local search results if it invests in a Local SEO initiative. This improves the number of people who visit the website. Increased traffic to the website raises the number of potential buyers, which can contribute to increased sales.

Enhances Earning Potential

Local SEO has the ability to increase a company’s earnings significantly. The revenue generated by Local SEO would be several times greater than the initial investment. The enhanced exposure generated by a Local SEO would assist a company in optimizing profits, resulting in revenue generation.

In today’s competitive climate, merely having a website does not mean a large online presence. To reach out to individual consumers, companies must take drastic steps. Even if a small business is not well-known on a national scale, a successful Local SEO campaign will provide significant benefits. With a growing amount of consumers preferring to shop locally, optimizing the website for local searches is one such move that can be both reasonable and effective.

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With many years of proven success in multiple categories, both NYC local businesses and larger brands, we have what it takes to help you take control of your digital marketing and succeed online.

We are intelligent, polished, senior-level web designers, SEO experts, digital marketers and content writers. When other companies make things sound complicated, we simplify and focus your online presence.

Our Proven and Highly Successful Services Include:

  • Website Redesign and Optimization to Get You Sales Leads
  • SEO (search engine optimization) and Analysis to Move You Up in Google Organic
  • Content Production (Writing) to Reach and Motivate Your Customers to Call and Buy Online
  • Google AdWords Campaigns and Analysis to Improve Your Paid-Click Performance
  • Backlink Building that is Essential for Businesses/Brands in High Competition Categories
  • Blog and Social Media Content that Tells Your Story and Makes People Call You

The best and most effective digital marketing solutions are longer-term and require a multi-pronged approach.  Anyone telling you differently isn’t being truthful. We will explain and teach you the basics so that you are better able to manage and make decisions about your online presence.

A sampling of our current and past clients includes but is not limited to: NYC local businesses including everything under the sun from cleaning services and jewelers to sports retailers and hypnotists, including eCommerce sellers; medical, dental, chiropractic practices; language schools; florists; tech and luxury products ever up to yachts; legal online gambling; travel agents; b2b creative and marketing products; heavy machinery for industrial applications – and the list goes on! Whatever your product or business is, chances are we’ve worked in the category or something very close. If not, we’ll learn it fast.

If you’ve always felt like you want to do better online and really learn what you’re doing and how to succeed, we’re the right agency for you!  Call or email us today!.

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How to Survive while Trying to Rank for Difficult Keywords

Do You Have a New Website that Needs to Rank on Google ASAP?

What happens when you have a local business website with a low Domain Authority and you’ve no choice but to try to get it on the first page of Google? Case in point, this website’s domain name has the same problem – for now. Often in difficult keyword categories such as ones for SEO companies in NYC, the competition is fierce and most of SEO company websites have twice the Domain Authority or more than what we are working with. What should someone do when working with a website that’s practically a startup with very few backlinks and little or no Domain or Page Authority?

This is the first month that I started trying to get this website on Google’s page one for “NYC SEO” and “SEO NYC”; those are the highest volume searches for SEO in New York, NY. I purchased this as an expired domain on January 11, 2019. It was listed for sale on https://expireddomains.io/ as a PR3 domain. I paid $135 to take over ownership of https://nycseopro.com. By the time I got control of the expired domain, it had fallen to PR2, (DA22). Since then, I’ve stopped the losses by rebuilding the website as it was when the previous owners had it, by scraping the content and keeping all the URLs intact. Once the domain transferred to my account, about a week later the IP address was changed and it moved onto my new high-speed server. I purchased the domain on a whim after looking at the SERPs for “Search Engine Optimization for New York City.” The keyword category has some big players and is highly competitive. I know that if I were to get this website to rank alongside Greg Ortiz for “NYC SEO” it will be worth a million dollars a year, as he says in one of his blog posts.

Do I really need to get this website on the first page for “NYC SEO”?

It’s probably not that important to be on page one, page two would suffice, but it would be nice to get on the bottom of the first page of Google. If I can get on page two for that SERP and maybe get on page one for a few long-tail keywords, my 10-year-old sole proprietorship will benefit greatly. I wouldn’t have to tell people anymore about my skills and abilities at improving their keyword positions in the search result rankings anymore. It would be self-evident. So getting this website to rank on Google for those search results is my top priority because it would be the only example I need in my portfolio of accomplishments. This week https://nycseopro.com moved onto the rankings for “NYC SEO” with an initial position #38, which is the bottom of page four. Last week I couldn’t find it any URLs on the first ten pages. Watch out Gregory Ortiz; here I come.

At this point, it’s not because I need more SEO clients; I need better clients. I need SEO clients that have a decent marketing budget to work with and want an even better Return on Investment (ROI). I know very little about the previous owners of this domain, except to say that they were not very good at SEO, their website was never going to even come close to the top 5 pages on Google. Its content is thin and weak. Its linking structure faulty pages too short, and the appeal of the website was atrocious. It’s not surprising they went out of business, they weren’t very good at doing their job on their own site. Check out NYCSEOPRO’s evolution since 2013 on the Wayback Machine.

Most SEO companies spend more time and resources building backlinks, and that’s what it’s all about for them. But admittedly, SEO writing is tedious, but who writes it matters, both to us and our clients. There’s been a lot of talk these days about fake news, fake reviews and even fake backlinks. Yet Google never tells anyone what it plans to do. But one look at the tools that are available can give you an idea of what’s next for Penguin. The Penguin algorithm can rely on a few tools that we know of, like IP address tracking and on-page Readability Scores. If a published page has too many spelling and grammar errors, has a limited vocabulary, and was written by a non-native English speaker, how do you think its Readability score will be calculated. Combine those penalties with penalties on URLs that have lots of other similarly posted weakly-written articles and high Spam scores? Add in the IP evidence of overseas SEO companies posting content for their clients thousands of miles away from their website’s customers. When it comes to sorting through billions of pages of content, reviews, testimonials, and backlinks, how else do you think Google is going sort through them?

The main reasons for writing longer landing pages:

  1. Longer pages can compensate for lack of PageRank on websites with low Domain Authority.
  2. Long-form content on your website helps get you more visitors from long-tail keyword searches.
  3. Well-written pages have lower bounce rates as visitors spend more time on your website.
  4. Longer pages and blog posts can smooth-out and repair on-site keyword density problems

In order for this website to rank, I figure needs to have a Domain Authority of around 30, or maybe less. Right now it is 21 or 10 depending on who you ask. When a website has no authority and no traffic, the best thing to do is sit down and start writing. Writing longer pages and blog posts helps in a number of ways. It helps to get your keywords in the right distribution on the website after you’ve gone through and sprinkled your keywords everywhere, it’s likely that there are a couple of penalties for dense content. Long-form writing fixes those problems.

For one, most SEO companies only do the bare minimum to get some effect on their clients. Do they write interesting enough blog posts, not really? And they are nowhere near long enough to make a difference if they are only written to 350 words. That is the industry minimum, and most search engine optimization companies stick to it. Imagine how long it would take to remove a keyword density penalty? At that rate it could take years for a penalty to be removed.

By writing long posts, your website gets corrected over time and actually improves, becoming something that is viewed as the bots as interesting, informative and naturally written with the right keyword densities. Even as I am writing this post, I am sprinkling my keywords throughout. The same can be said for articles written by us for guest blog posts and external backlinks. Articles for publication shouldn’t be written in a heavy-handed way, but when written naturally, the distribution and density of keywords tend to work out any penalties the website experiences overall. When you think about it, writing long posts and webpages makes a lot of sense. Too bad more SEO companies in NYC don’t do it this way.

My advice for people looking to improve their website visibility via long-form blog posts, it is best to write posts on topics that interest you enough to become a content creator. There really isn’t enough well-written content on the internet, and nobody seems to mind right now, but they might when Google cracks down on fake reviews, fake testimonies, and fake product reviews by writers that really should be doing something else with their time besides Search Optimization in NYC.

Moreover, there is no such thing as a blog post that is too long. Suddenly this post seems a little short at 1350 words. But it took me two hours to write and that’s the limit I am giving myself for the writing of blog posts (for NYC SEO PRO as well as for clients).  Ending it early gives me lots to say for the next post I will be writing, so check back again next week.

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